We’ll admit, a few eyebrows were raised when we told the Arctic Coffee bigwigs that we wanted to create a decaffeinated iced coffee. So as you can imagine, we’ve all heard the jokes before… “What’s the point of decaf?”, “Why drink coffee if you aren’t getting the buzz?”, “People won’t want coffee.. Without, well, coffee!”
For years, decaf drinks had a bad rap, treated like coffee’s disappointing younger sibling. But times have certainly changed and people are starting to realise that opting for decaf isn’t a compromise, it’s actually a simple switch that allows them to enjoy their favourite drink, on their terms.
Let’s break down the many reasons why decaffeinated coffee, like our Arctic Decaf Café Latte, is a fantastic idea!
Same Great Taste, Zero Caffeine
Let’s state the most obvious truth: we drink coffee because it tastes great. Its rich, smooth and creamy texture makes for a comforting, habitual drink to enjoy throughout the day, but sometimes we still want to enjoy delicious coffee, without the added caffeine.
We rigorously tested Arctic Decaf Café Latte hundreds of times to ensure we could recreate our Café Latte taste, and we succeeded!
Don’t just take our word for it, Reviewer Abi said ‘Tastes delicious, you really wouldn’t know it was a decaf. Tastes just as good as the normal latte.’ While Megan told us ‘I was reluctant to try this, as in my experience decaf coffees are more bitter. I’m thrilled to say that this tastes just as good as the caffeinated version and still lovely and smooth and sweet.’
Better Sleep, BETTER MOOD
We love coffee just as much as you do, but sometimes, you simply can’t have an iced coffee at 8pm the Sunday before work, unless of course you don’t mind being up until 8am the following day too.
We’re probably overstating the effects of caffeine in coffee here, but it can impact how people sleep or feel. 62% of Brits actively avoid a caffeinated drink in the evening for this very reason. Having a decaffeinated coffee option abates these concerns. It’s the same drink you know and love, without any caffeine. So you can truly enjoy a delicious iced coffee at any time of the day, morning, noon AND night.
Same Health Perks, Zero Spikes
51% of UK coffee drinkers believe decaf is better for their health and wellbeing, and they’re correct! The majority of coffee’s health benefits don’t actually come from caffeine. Coffee is packed with antioxidants and minerals that help fight inflammation and protect your body’s cells. When you drink decaf coffee, you’re still getting those rich antioxidants without triggering a spike in cortisol (the stress hormone) or increasing your blood pressure. It’s a win-win for your mind and body.
Plus, for anyone prone to anxiety, cutting down on caffeine is often one of the fastest ways to feel calmer and more grounded throughout the day.
The Bottom Line
Arctic Decaf Café Latte has just been nominated in the ‘New Products’ category at the 2026 Grocer Awards, proving that delicious coffee doesn’t always need a caffeine kick. So what’s the point of decaf? It’s simple: all the flavour, ritual, and comfort of coffee, with complete freedom over your energy, sleep and wellbeing.
Next time you want an ice-cold coffee treat without the caffeine, grab an Arctic Coffee Decaf Café Latte, pop the cap, and enjoy the best of both worlds.
Arctic Coffee Decaf Café Latte is now available in Tesco stores across the UK.
